Our Brand Pillars

In onze online boetiek hechten we veel waarde aan transparantie. Wij vinden dat het belangrijk is om onze overtuigingen te delen met onze geliefde gasten, omdat we zo een gevoel van vertrouwen kunnen creëren en een betekenisvolle band met onze community kunnen opbouwen. We zijn trots op onze transparante aanpak en streven ernaar om deze waarde te allen tijde hoog te houden. Onze waarden bestaan uit drie pijlers;

A stubborn view to live your best life.

Tête de Mule is a French phrase for being stubborn. We celebrate stubbornness as a means of representing a free way of living. We believe in resisting social pressure, doing your own thing, and chasing your dreams without compromise.

Read more about our brand message here.

Quality & Sustainability.

The goal for Tête de Mule is to offer garments of exceptional quality, that are also produced in a sustainable way. Read more about how we do this here.

We find it regrettable that many brands charge exorbitant prices for garments that fail to meet the quality advertised. We prioritize delivering garments that exceed expectations in terms of their exceptional quality, over a higher profit.

A feeling of importance.

Personal service is not - and should never be - a luxury, but rather an essential component of a brand.

We are committed to making a luxury experience more attainable for everyone.

Consequently, we aim to make every client feel valued and significant by providing exceptional service.