Our Brand Pillars

At our online boutique, we hold the value of transparency in high regard. We believe that it's important to share our beliefs with our esteemed guests, as it allows us to establish a sense of trust and foster a meaningful connection with our community. We take pride in our transparent approach and aim to uphold this value at all times. Our values consist of thee pillars;

A stubborn view to live your best life.

Tête de Mule is a French phrase for being stubborn. We celebrate stubbornness as a means of representing a free way of living. We believe in resisting social pressure, doing your own thing, and chasing your dreams without compromise.

Read more about our brand message here.

Quality & Sustainability.

The goal for Tête de Mule is to offer garments of exceptional quality, that are also produced in a sustainable way. Read more about how we do this here.

We find it regrettable that many brands charge exorbitant prices for garments that fail to meet the quality advertised. We prioritize delivering garments that exceed expectations in terms of their exceptional quality, over a higher profit.

A feeling of importance.

Personal service is not - and should never be - a luxury, but rather an essential component of a brand.

We are committed to making a luxury experience more attainable for everyone.

Consequently, we aim to make every client feel valued and significant by providing exceptional service.